This blog post was originally published at Trans Texas Surveying & Mapping.
If it was so easy, then why am I writing this post? Seems logical that a firm that has incredible skillsets, people, and a proven track record should be able to expand their scope and market share by teaming up with others who possess complimentary skillsets and there is no doubt a need for both types of services like (Civil Engineering and Land Surveying) and as projects progress, there is some surveying firm providing data to some civil firm and we all assume it is just the way things go. Maybe it is and maybe it isn’t. One thing as a land surveyor I have seen is the need to market our firm to Engineering Firms who do not have survey divisions. The best way I have found to market is to get to the decision makers which many of us fail to do, as we talk to “some guy” and tell him our story, expecting them to be as excited about our business as we are and for them to “spread the word,” thus getting work for our firm.
I have seen all kinds of magazine ads, internet advertising, pay per clicks, etc, as many of us strive to position ourselves as a good fit to team up with the other companies that have the work in our area.
When you have an audience with the decision maker, the next thing is to find out what his specific needs are as they relate to land surveying and mapping. Once you know what he thinks he needs, it is always best to restate what he or she said, to make sure they know you understand what they need. From there, an offer of a pilot project to see if there is a good fit between the personnel of each firm and the potential for synergy or not. Either win/win or no deal for sure is the rule here.
The same approach can work with other surveying companies that are overloaded with work in your market or geographic area. There are GIS firms that require boundary layers in the information, or as it is said, “the parcel fabric. They do their best, and based on the specs of the project, may or may not employ a surveying firm. My hope is that any boundary layers are created and managed by a PLS who has an understanding and working knowledge of GIS in addition to boundary surveying.
I am truly thankful for the relationships I have with other companies at this time, and plan to grow with them, and never give them a reason to hire another surveying firm. When you get a client, you service them in order to keep them and we all have stories of “the one that got away.”
When you get a new client, take care of them and make sure you keep a pulse and let them know what is going on. Communication on a consistent basis is a key to the relationship working. Optimism is also a good trait to possess. We are not gonna get all the work, let’s strive to get our share.

